| Hey, Tim here. As always, our Friday newsletter explains 4 proven strategies and insights for marketers. If you get value from them, scroll to the bottom, join Copyblogger Academy, and take a look at the other offers down there too. Let's get into it...
1. Buying Is An Experience I recently bought a service. Right after closing the deal, the company followed up with a meeting request. They sent me an email before the meetings. The meeting was extremely well done and enjoyable to be in. The same goes for products too. Delivery, presentation, etc. Most of you sell something useful, but the result isn't the only thing that matters. Think about buying as an experience, and make that experience better. 2. Underrated SEO Channels When people hear "SEO," they usually just think about ranking blog posts on Google. That's definitely a great way to get traffic and generate sales, but there are more channels people tend to think less about. Go Google something right now. Look at all the different results you can click on. Google Maps might come up, Google Shopping probably will, images, videos, forums. Think about all of these. Not just ranking pages. 3. Earning Fast & Slow I've talked to a few people who start writing blog posts and publishing on social, and they get frustrated when they have no inbound leads generated after just a few weeks. Unfortunately, that's not how it works. Content marketing is slow. Going out and getting customers is fast. If you sell a service and need clients ASAP, send DMs and emails. If you sell a product, consider ads. Do that, and in the meantime, keep publishing. 4. Lesson From The Build Nothing is predictable. Nothing is easy. You never truly have things figured out. Google will update its search algorithm. Social media platforms will update theirs too. Tactics that once worked just won't anymore. Success isn't about figuring things out and then coasting. It's about constantly learning, trying stuff, failing, succeeding, and doing it all again. Get tough and persistent. You need both if you're gonna win. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
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