There's one thing that separates offers that convert from offers that confuse. ...
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Friday 4: Proof is the ultimate persuasion
There's a question behind every piece of marketing you've ever written. ...
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Friday 4: The person closest to the customer wins
The best selling doesn't feel like selling at all. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...
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Friday 4: Creativity is the last unfair advantage
What I noticed looking around a room of 500 content entrepreneurs. ͏ ͏ ͏ ͏...
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Friday 4: The message matters, not the medium
A reader called me out last week. Here's why she missed the point. ͏ ͏...
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Friday 4: AI is storming the castle
20 years later, the same things are still true. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...
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