| Hey, Tim here. As always, our Friday newsletter explains 4 proven strategies and insights for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from. We'll start with a sponsor, then you'll get those tips...
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1. Weird Algorithm Trick Most people don't know this, but social media algorithms track how many profile clicks a post gets. When people click on your profile, the algorithm sees that the post is good, and it shows it to more people. For some platforms, profile clicks are over 10 times more powerful than likes. So what should you do? Reference yourself in interesting ways and give opinions. That'll get you more reach and more buyers. 2. Twitter/X Is Heating Up Twitter/X has been tougher to build on for the last year and a half, but it seems to be heating up. My results are still just decent, but my Copyblogger partner is seeing much better results recently. What's working for him: content that inspires emotion or is clearly valuable, adding photos to posts when appropriate, name-dropping famous people, and talking about his transformations over the years. 3. Use The Hero's Journey The hero's journey goes something like this: person is living life one way, they are called to adventure, they face a problem, they struggle to overcome it, they finally do, and then they transform. Use this idea in sales and marketing. Your customer is the hero. Their journey is what matters. Your offer is just something that helps them beat the villain and get what they want. This will help you sell more. 4. Lesson From The Build I've been an entrepreneur for 13 years now. The more I build, the more I realize that the two best pieces of profit-generating advice are "be useful" and "get your stuff in front of tons of qualified buyers." That's really the whole game. Sell something that works. Get proof that it works. Make it a bit unique if you can. Then find ways (cold outreach, SEO, SMM, etc) to get eyeballs on it. Everything else is just noise. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
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