| Hey, it's Charles. As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
Content Creators Start At The Beginning Most people decide they want to grow on social media or rank with search and start with figuring out how to get likes, followers, and clicks. That sounds reasonable, right? But it actually isn't. Because when you do that, there's a very good chance that, even if you figure it out, you'll only know how to do that. You won't know how to sell. I've had dozens of coaching clients in this situation. They figure out a certain kind of post that gets them growth on social media, they keep doing that type of post, and they grow. Then they notice that they're not selling much, but they're paralyzed. They keep running the same old strategy, keep growing, but keep not getting real results. Copy Creators Start At The End The better strategy is starting at your desired conversion, then working backward. Someone in Copyblogger Academy was selling a copywriting service. He was mostly posting copywriting tips, and no clients were getting interested in his work. I encouraged him to put himself in the shoes of his ideal prospect and ask, "what do they want most?" A few weeks later, he had adjusted his strategy. He still did copywriting tips some days, but he also mentioned his service in almost every post, gave out opinions, posted results screenshots, posted testimonials, and turned his top case studies into posts. Suddenly, he started selling more. Start at the end, then work back. That's how you win. - Charles P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
- Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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