As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
Let's start with a sponsor, and then we'll do today's lesson...
Want More Clients Without Depending on Social?
If you run a service business, client acquistion is oxygen. Without it, your company will die quickly. I know that from experience.
Luckily, there are resources like Jason Lew's newsletter, which comes with a free guide for all new subscribers. I had a look at it. It's really good, and it doesn't require you to have a large social media following.
Talk about their offers occasionally, but never show people that those offers are especially good or unique in some way.
Don't talk about their offers at all. They just create content, chase likes, and hope that some people find what they sell.
In the first scenario, people are aware of the offers, but they don't feel compelled to buy them because all they see is plain descriptions and empty promises. In the second scenario, people don't even know what they sell, so the content creator has no shot at getting any customers.
Copy Creators Show (Often)
Copy Creators do two things:
Talk about their offers constantly. That doesn't mean they're always selling, but it does mean they often mention their stuff.
Show people why those offers are worth buying. That mostly means sharing results and saying why they're unique.
When you combine both of these, you make it so your entire audience knows what you sell, why it's special, and that it delivers results. That leads to a constant flow of leads and referrals. Though you'll grow a bit slower, you'll earn a lot more. That's the smart way to operate.
- Charles
P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
Sponsor This Newsletter - These emails get seen by at least 30k people every edition. Hit that link to apply for a spot.
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