| Hey, Tim here. As always, our Friday newsletter explains 4 proven strategies and insights for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from. Keep reading to check them out...
1. A Crazy Statistic 46% of Google searches have local intent. That means people are looking for something that's close to them rather than looking up something that's very general and wide-ranging. If you have a local business, optimize for it. If you want to build a niche site, consider giving it a local focus. If you offer SEO, think about specializing in local services. No matter what, it's worth thinking about. 2. Follow The Rule Of One This idea has many applications in marketing. Today, I'm applying it to SEO. I hear way too many rookies talk about how they're targeting multiple keywords with their blog posts. Don't do that. Pick one term. Write your content with the sole focus of solving that one problem. Make it as good as possible at helping that person. Target other phrases in other posts. Follow the rule of one. 3. Track Better Metrics Most marketers look at the most basic metrics when judging their performance. If they're focused on social media, they look at likes. If they're focused on SEO, they look at clicks and search rank. While those are important, try to go deeper. Track and look at how many newsletter subscribers a page or post generates. Do the same for leads generated. Deprioritize vanity metrics. Prioritize profit creators. 4. Lesson From The Build People gravitate toward "sexy" business models. They want to be social media influencers or start fashion brands. Those sound cool on paper, but the competition is crazy high, and they're often brutally hard. Meanwhile, boring companies, like my directory sites, earn like crazy. Focus less on what's cool and more on what's useful. That's how you find a business idea that'll put real money in your pocket. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
- Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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