As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
Let's start with a sponsor, and then we'll do today's lesson...
Scale Your Expert Business With More Freedom
Today's issue is brought to you by Laura Cook, who has a great newsletter about scaling expert service businesses.
She has just dropped a free guide with proven approaches to double your fees, profitably scale, and have more freedom.
It's a great resource for experts, consultants, freelancers, agency owners, and anyone else who sells a service.
Content Creators Emulate
Most rookie content creators see what successful people are doing in their space, and then they do almost the exact same thing. I definitely did this in 2018 when I was first getting started. I saw people writing motivational platitudes, so I did too. It got me some attention, but not much else. Overall, the phase of my journey was a waste of time.
It's not totally a bad idea. Borrowing from others is something that we all do. The issue is, when your content is too similar to the competition, people have no reason to choose you over them. You might get some exposure, but you rarely get sales. Fact is, when you're just like everyone else, you blend into the crowd, and results suffer.
Copy Creators Differentiate
The sweet spot is identifying what works on a foundational level, but then differentiating yourself from others in the market. My coaching client writes surface-level text-based photos on LinkedIn, but then he gives strong opinions and tells stories that appeal to his specific audience in the text portions.
Another client used to be a career consultant. Now he's a career storytelling consultant. Another was a women's success coach. Now she's a coach for mid-level employees. Whether it's through specificity or philosophy, find a way to separate from the thousands of people who sell what you sell. Do that, and you'll sell a lot more.
- Charles
P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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