DIY with DWYOR

**Copy Creator**

    
  
  
  
    Hey, it's Charles.
  As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
  
  Bad Copy → Solid Copy → Great Copy
  Today my definition of copywriting is strictly sales copy. It doesn't include content, which is similar, but quite a bit different.
  You probably already know what bad copywriting is. You've learned it from Copyblogger or other educators. It's almost instinctive. Bad copy is unclear, it focuses too much on features instead of benefits, and it's boring. 
  Solid copywriting is what most people think good copywriting is. It's more focused on benefits. It hits pain points. It tells the reader how much better off they'll be after buying. Unfortunately, solid copy barely converts.
  Great copy has the same elements of solid copy, but it also:
    Tells stories, which often grab attention better than benefits, keep attention better than benefits, and create more emotion.
  Provides proof, usually in the form of reviews, testimonials, case studies, and endorsements. This creates trust.
  Communicates uniqueness, which makes people think that your solution is especially appealing compared to competitors.
  Branding, which makes people like you or your company more than they like other people selling similar products.
  
  Going from bad to solid is mostly about making easy mindset shifts and getting practice. Going from solid to great is about learning how to tell stories, collect/present proof, show uniqueness, and build a likable brand.
  It's hard, but it's worth it.
  Keep leveling up.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
  Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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DIY with DWYOR

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Good copywriting vs great copywriting

Bad Copy → Solid Copy → Great Copy

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