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**Copy Creator**

    
  
  
  
    Hey, it's Charles.
  As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
  
  The 4 Types Of Effective Content
  Most content educators just tell you "deliver value." That sounds nice, but it's vague. What does that mean? How do you do it? And how do you sell?
  So let's get more detailed. 4 types of content:
    Emotion Creating - This is primarily for social media and email. Emotion posts tend to not rank in search engines. They create strong emotions in your readers, like motivation or feeling seen.
  Applicable Value - This is probably what you think of when you hear "value." It covers how-to guides, listicles, infographics and everything else that someone might read and think "I should save this."
  Insightful Ideas - Insights are halfway between emotion and value. They're a bit hard to explain. They present an idea to people. Usually that idea is more on the applicable value side of things.
  Straight Pitches - When it's time to sell, you write a pitch. On a sales page or email, all you're doing is persuading. On social media, you might add some audience appeal to get engagement.
  
  Additional notes:
    Value posts work everywhere. Social, search, and email. They're very versatile. Just don't forget to add persuasion and branding to them.
  Emotion, insight, and pitches are better for social media and email. Email is especially good for pitches. These won't rank in search.
  Usually, the best strategy for a content brand is to mix in all of these. Value, emotion, insight, and pitches. Find the perfect blend.
  
  Hope this helps.
  - Charles
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The 4 types of effective content

The 4 Types Of Effective Content

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