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As most of you know, I run Copyblogger with my partner, Charles. The thing is, I had never actually met him until a few days ago. We had talked on the phone and Slack a ton, but never in person.
On Tuesday, I was in his city, and we got dinner. The point for you is that relationships are absolutely crucial in online business. Start them, cultivate them, and keep building them until they start paying you.
2. How To (Not) Use AI In Content
I've been playing around with AI a lot lately. It's becoming a huge part of my business projects this year. There are dozens of ways for content creators to use it, but I rarely see people tell creators how to not use it.
The biggest "nots" are using basic prompts (which leads to basic content) and just copy-pasting. Get better at crafting prompts so generations are better, then edit a bit yourself to improve and add uniqueness.
3. A Prediction For 2025
I spent years not wanting to get on LinkedIn. I thought it was lame and stuffy. I had all kinds of excuses. In 2024, LinkedIn was my top social platform. No other platform even came close. LinkedIn beat all of them.
I predict that this trend will continue. We're opening up our Personal Brand Accelerator in a couple weeks, and LinkedIn is the primary focus of that program. Whether you join or not, invest in LinkedIn. It's worth it.
4. Lesson From The Build
Most people won't want to help you sell your product or service, and that's okay. Why would they? With no incentive, they're just a stranger who has nothing to gain from doing you a favor. Most won't do that.
But you can incentivize them to. Give finders fees to people who refer clients to you, give discounts to customers who post about you on social, etc. When there's something in it for them, they're much more likely to help.
- Tim
P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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