| Hey, it's Charles. Quick heads up: Our Personal Brand Accelerator opens enrollment on Thursday. We're gonna give you a huge discount, and then next round prices will be much higher. So if you want to build on social, keep an eye out for emails soon.
The Sales Slider Part of the Accelerator program is getting exclusive videos from me. Most people join for the audience-growing engagements, but there's gold in a lot of those videos. This email will explain the concept from one of them. My business has doubled in the last couple of years. But it's not because my audience has grown very much. Instead, my growth has mostly come from one little insight. I call it the sales slider. See, most people think about content wrong. They go with the old "jab, jab, jab, right hook" philosophy from Gary Vee, which is basically "give free value over and over again, and then occasionally do a sales pitch." The sales slider philosophy is different, and much more profitable. I think of the sales power of each post on a scale of 1-10. But I almost never do a 1 or a 10. Instead, every post is somewhere in between extremes. A 3-power sales post might just have a P.S. plug at the end of it. A 4 might also have an organic mention of an offer in the body of the post. A 5 might be a one sentence case study, then a how-to guide explaining how others can do the same. An 8 would be a case study with a pitch. No matter what, there's always some value in it for a non-buying audience, but there's also a mention of an offer and a call to action. This might seem trivial, but it's not. It turns you into a consistent sales machine. Think of selling as a slider, not a binary. Your numbers will grow. - Charles P.S. Get ready to join the Accelerator at a discount on Thursday. After enrollment closes, prices will jump by 50% for the next round. | 
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