Hey there. Tim here.
This week, we talk about:
- The ultimate guide to SEO... what you should focus on despite the many changes that happened in 2023.
- A conversation with Charles Miller on personal branding, charging more, and solopreneurship
- Should you start a newsletter or a blog?
- The 13 blocks to a perfect sales page (members only)
Sponsored
This week's issue is brought to you by The Convertkit Sponsorship Network. It's easily the best way to grow your audience and your email list.
1. Search Engine Optimization: The Beginner's Guide to SEO For 2023
There were a lot of changes to SEO in 2023 thanks to the introduction of AI, and Google's constant updates are keeping the SEO community on their toes.
It's easy to get overwhelmed by the new tactics and trends, so we updated the SEO guide to give you the simple 80/20 you need to continue dominating the SERPs.
2. From Clueless to Successful: Charles Miller's Journey of Learning and Growth
In this episode of the Copyblogger podcast, host Tim Stoddart interviews Charles Miller, a freelancer, entrepreneur, and coach. They discuss Charles' journey into the world of online writing and how he discovered his passion for it. Charles shares his origin story, highlighting his initial interest in e-commerce and his pursuit of self-employment.
>> Click here to listen to the full episode.
3. It's Time To Promote Your Brand
Guess what? You're reading promotional content in a newsletter. Sponsoring newsletters, like this one, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business.
So here's the deal. This newsletter is part of the ConvertKit Sponsor Network (CKSN), representing more than 100 individual newsletter creators. Sponsor the Copyblogger newsletter and gain access to many more.
Sponsor this Newsletter ❤️ CKSN
4. Should You Start A Newsletter Or A Blog?
In this video, I will help you decide whether you should start a newsletter or a blog for your business. I'll explain the difference between newsletters and blogs, using examples from my own website.
We'll explore how newsletters entertain and build authority, while blogs are more informative and focused on selling. I'll also discuss the importance of clear calls to action and how they differ between newsletters and blogs.
By the end of this video, you'll have a better understanding of which approach is best for your business.
Click here to watch the video.
5. The 13 Blocks to a Perfect Sales Page (Academy Members Only)
There is a sequence of emotions you ideally want to guide your target customer through so that they're in the right emotional state to buy at the end of your sales page.
If you format your sales page in the wrong order, the emotions won't be lined up properly.
P.S. - Not a member?
>> Click here to join The Copyblogger Academy.
Final Thought
Chobani's CEO is willing to pay nearly $300,000 for a ghostwriter.
Alex Lieberman, the co-founder of Morning Brew, recently discovered this job ad, and he thinks that's a bargain for the value the ghostwriter can generate.
The people in the comments agree.
This is a strong reminder that writing is a valuable skill companies are willing to pay plenty of $$$ for.
Don't underestimate your value.
Love you guys.
Talk to you next week.
Tim
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