Hey there. Tim here.
This week, we talk about:
- What is a content marketing strategy and how to create one that's effective in 2023.
- Eddy Quan's Twitter hack that 99% of people don't know about (plus his Copyblogger story and building a social media presence).
- My review of Alex Hormozi's new book, $100 Million Leads.
- The SEO basics you should focus on.
- How to optimize for the latest Google algorithm update.
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1. What Is A Content Marketing Strategy In 2023?
The difference between the most successful content marketers and average content marketers is the work that happens before (and after) they hit the publish button.
The most savvy content marketers use a process to identify who they want to attract and then craft a plan to consistently create content that appeals to those people. As a result, their content tends to generate higher quality prospects and ultimately drive more sales than a marketer who publishes content at random.
This is why a content marketing strategy is essential. Even though both content marketers are spending the same resources to create content, the ones with a defined content strategy tend to see a higher ROI.
2. 99% of People Don't Know This Twitter Hack
In this episode, the Tim interviews Eddy, who shares his experience with Copyblogger and how it impacted his life. They discuss the value of Copyblogger as a resource for learning about online business and copywriting. They also discuss the significance of studying human behavior for success on social media, like Twitter. They emphasize the need for active engagement in spaces and interacting with others to achieve growth and monetization.
>> Click here to listen to the full episode.
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4. Book Review: $100 Million Dollar Leads
In this video, I review the book "100 Million Dollar Leads" by Alex Hormozi. I provide a breakdown of the book, highlighting the key lessons and sharing my thoughts on what I liked and didn't like.
The book focuses on the core four strategies for lead generation: warm outreach, cold outreach, paid advertising, and creating content. It also delves into the concept of getting lead getters and building a team for scalable growth.
Overall, I rate the book a 7 out of 10 and recommend it to those looking to improve their lead generation skills.
Click here to watch the video.
5. SEO Basics: The 80/20 You Should Focus On (Academy Members Only)
With all the latest Google updates thanks to the introduction of AI, there's a lot of turmoil and conflicting advice in the SEO community.
If you're not sure where to start, just go back to the basics.
In this video, we discuss the basic SEO principles to focus on to rank in 2023.
P.S. - Not a member?
>> Click here to join The Copyblogger Academy.
Final Thought
Google finally finished rolling out its helpful content update, and most SEOs and business owners relying on SEO are in considerable distress.
So, before panicking, remember that the algorithm takes a little while to settle. If your rankings have dropped considerably, yet you have great user signals and quality content, trust that Google will eventually figure that out and push you back up in the search results.
Next, read Marie Haynes' report on the latest core update. She regularly reports on algorithm updates, and here are the key takeaways for optimizing for this new update:
It's easy to panic when you see your traffic drop dramatically overnight, but if you continue producing quality content that your audience loves, you'll recover your rankings.
Love you guys.
Talk to you next week.
Tim
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