Welcome back to The Killer-Poet, for the writer who knows their worth.
This issue is brought to you by AWAI's Copywriting Training. This is the all new version of the program where countless copy pros got their start (including our own Brian Clark). Get all the details here.
I'm Stefanie, Copyblogger's Editor-in-Chief, and I appreciate spending the next couple of minutes with you in your inbox. Below you'll find skill-strengthening resources, plus the writing tip of the week. Let's get to it!
How to Write Bullet Points People Actually Want to Read
There are countless reasons why you'll want to learn how to write bullet points.
Blog posts, tweets, and tens of thousands of images pinned to digital boards are flying past us faster than we can read them. Faster than we can even scan them, depending on the time of day.
What does this mean for writers trying to cut through it all? At least two things:
- You'd better know how to write magnetic headlines.
- You'd better know how to write bullet points that grab (and keep) attention.
We're not telling you to keep your copy short. We're telling you to keep your copy readable. Discover how to write bullet points people actually want to read.
Why Being Naive Can Make Your Fortune
Traditionally, being naive is associated with assertions or behaviors that display a person's inexperience in a particular field or subject. A lack of sophistication and strict adherence to ideals are also signs of a naive person.
Can you see that, when it comes to creative business, naiveté might not necessarily be a negative quality?
In fact, it might be the exact quality that helps someone see opportunities that other, more "experienced" people ignore or overlook — the winning differences that propel great innovations, great branding, and great marketing.
Wondering how cluelessness can be an asset? Check out this thought-provoking article.
Ross Simmonds: Finding Your Content Market Fit
Ross Simmonds is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop and serve ambitious brands.
Foundation Marketing provides content marketing services to organizations all over the world ranging from some of the fastest growing startups and consumer products to global Fortune 500 brands.
Listen to Tim Stoddart's interview with Ross to learn how to "remix" your content and what it really means to have a distribution strategy. (Or, find the episode on Apple Podcasts.)
Creativity Grab Bag
- Be a Bad Writer to Be a Great Writer
- Whale Hunting - Akimbo: A Podcast from Seth Godin
- Importance of Understanding Your Audience (Search Engine Journal Show)
- Dr. Gabor Maté on How to Reframe a Challenging Moment and Feel Empowered | The Tim Ferriss Show
- When Are You Done Editing? A 5-Point Blueprint for (Recovering) Perfectionists
Savvy Writers Turn Scanners into Readers
The tutorial featured above about writing bullet points might trigger many creative writers.
Do you see how it subtly opens a discussion about creating art versus getting people to pay attention to your art?
Craft is only part of the story. You also need a strategy for exposure -- but that strategy can be artfully intertwined with your writing process.
Someone will never have the chance to connect with your message if it doesn't possess qualities that compel them to take a closer look at it.
That's why tried-and-true writing formats, like bullet points, help your content get read and spread.
Try Robert's quick tip this week in the next article you write. When you use bullet points, make them magnetic mini headlines that speak directly to the person who should stop scanning and start reading to get more value.
Talk with you again soon,
Stefanie Flaxman
Editor-in-Chief, Copyblogger Media
Check out more Copyblogger articles here
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