Welcome to this week's edition of The Killer-Poet, for the writer who knows their worth.This issue is brought to you by ConvertKit, our choice for powerful email marketing software that's designed for creative people like you.
I'm Stefanie, Copyblogger's Editor-in-Chief, and I appreciate spending the next couple of minutes with you in your inbox.
Below you'll find skill-strengthening resources, plus a special writing tip I crafted exclusively for this email.
Let's get to it ...
Content Marketing: A Truly Winning Difference
In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement.
Never mind that all beer companies used the same process. No one had told that story before.
Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves.
This was the beneficial feature of a product or service that the competition would not — or could not — offer.
Learn more about going from commodity to market leader in this article.
Unleash Your Inner Dork to Become a Better Copywriter
Whether you're promoting a product, a service, or just an idea, exuberance sells.
One of the reasons why content marketing can be so effective is that there's room for enthusiasm.
Here are a few tips on how to embrace your inner dork and get infectious enthusiasm into your writing.
When you write with spirit, you'll grab your reader's attention and persuade her that you've got something worth getting excited about.
How to Be Someone's Favorite Podcast
There are, without doubt, a lot of podcasts out there. But that's not the same as there being a lot of truly engaging podcasts.
People tend to think if they just land the right guest (you know, the one that's been on every other show like yours), your downloads would double and sales would skyrocket.
But think about it … how can that be true?
Rather than just another podcast, you need a premise that does more than prompt a download. Something that speaks to your intended audience in a way that simultaneously delivers the value they're looking for, in a way they weren't expecting.
This week's guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful.
If you're trying to grow your business with a podcast, or you're contemplating it, this episode is a must-listen. (You can also find it on Apple Podcasts here.)
Snippets
- Persuasive Video Strategies that Prompt Action
- What's the Difference Between Content Marketing and Copywriting?
- HubSpot Signs Agreement to Acquire The Hustle, Adding Content to Help Scaling Companies Grow Better
- Where to Begin When It's Time to Edit Your Content
- The Meticulous Writer's 12-Step Blogging Checklist
Get More People to Share Your Writing
Have you ever thought about why you share articles on social media? What's special about the writing?
It's common for someone to share a piece of content that expresses what they want to say but haven't written themselves — or they haven't written it as compellingly as this particular author did.
We talk a lot on Copyblogger about getting to know your audience, and this is part of what it looks like in practice.
You want to get into the mind of your prospect and share the ideas they're thinking about.
- Do research to back up your claims.
- Write with a clear head and heart.
- Guide the reader on their transformational journey.
That's how you create the content that someone else wishes they wrote.
If you want more people to share your writing, now's not the time to be shy.
Talk with you again soon,
Stefanie Flaxman
Editor-in-Chief, Copyblogger Media
Check out more Copyblogger articles here
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