Welcome to The Killer-Poet, for the writer who knows their worth.
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I'm Stefanie, Copyblogger's Editor-in-Chief, and I appreciate spending the next couple of minutes with you in your inbox. The writing tip of the week below is a reminder that when it comes to the business of storytelling, some stories are just tales and have no impact on your sales.
Pardon my Dr. Seuss moment. I'll go into more details about that after we look at this week's related content. :-)
4 Vital Elements of Appealing Copywriting Offers
If you've got something to sell, at some point you're going to need to present an offer.
In other words, you'll need to tell your prospective customer:
- What you've got
- What it's going to do for them
- What you're looking for in return
Sounds simple, and copywriting offers are. There's just one problem.
Too often, we get caught up in how much our prospect should want what we're feeding them. And then we get surprised when they respond like a toddler faced with a bowl full of broccoli ice cream.
When you're asking for a sale from a potential customer, it's your job to create an attractive offer. It's the prospect's job to say "yes" or "no."
Ever notice the language customers use when they're feeling pressured to buy? They'll often mention not wanting an offer "crammed down their throats."
Sure, you could always try to sell people something they don't want. But to make your life easier, review these four vital elements of appealing copywriting offers.
The Classic Internet Is Back In Style
With podcasting still going strong, newsletters having a major moment, and blogging still right there in the thick of it all, it sure feels like the internet is returning to its roots in a good way.
As Justin Jackson put it in a tweet:
"The classic internet is back in style. A mindful, slow pace. Less frenzy. Feels good."
So this week on 7-Figure Small, Brian Clark rounded up Chris Brogan and Darren Rowse, a couple of pioneers of the early internet, for a chat about what's new, what's different, and what's the same as it ever was.
Listen here, or find the episode on Apple Podcasts.
Christina Garnett: Becoming a Chief Community Officer
Christina Garnett is a writer and an online community builder. When Tim Stoddart first reached out to Christina, he was curious about her involvement in #marketingtwitter.
The hashtag has created a thriving community and movement on Twitter, and Christina has had a large role in growing that movement. Tim wanted to know if it was something she started and learn more about Christina's community-building expertise in all areas of marketing.
Tune in to The Tim Stodz Podcast to discover Christina's three guidelines for building strong communities. (Or, find the episode on Apple Podcasts.)
Smart Storytelling Tutorials
- How to Know Exactly What Content to Deliver to Convert More Prospects
- Want New Customers Faster? Avoid This Rookie Marketing Habit
- Why All Great Marketing Contains the Power of the Placebo Effect
- How to Use the 'Rule of Three' to Create Engaging Content
- The Content Crossroads: Supernatural Success at the Intersection of Ideas
Not All Stories Are Created Equal
"Storytelling" has been a buzzword in the content marketing space since … well, since there's been a content marketing space. It's not a coincidence, either.
Content marketing is rooted in storytelling, but "content marketer" sounds a bit more professional as a title than "storyteller," so the category got a contemporary terminology upgrade. And the distinction isn't completely arbitrary.
While storytelling for the sake of storytelling is an enjoyable activity, any old story is not necessarily a story that sells. You want to avoid empty words and make sure the stories you tell with your content and copywriting are satisfying and persuasive.
Save and review the links in this email for a mini storytelling course that will help you acknowledge and address a real problem nagging away at your prospect. Then, your strategic story will guide them on their journey to a solution.
Talk with you again soon,
Stefanie Flaxman
Editor-in-Chief, Copyblogger Media
Check out more Copyblogger articles here
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