Nonfiction books are a goldmine for creators, marketers, and business owners. But 99% of them are way longer than they need to be.
That's why I recommend Shortform. They take all the fluff out and give you only the most useful information. That includes a quick one-page overview, detailed chapter breakdowns with fresh insights and counterpoints, and interactive exercises that help ideas stick.
Click below to start your free trial and get $50 off your paid plan if you decide to upgrade:
Referrals are rarely talked about, but they're arguably the best way to get clients. The first step is figuring out what your referral fee is going to be. If you sell a monthly service, pick a number around half of one month.
Then, get the word out on that fee. Tell people in your network. Talk about it in content. Remind your clients of it every 4 or so months. If people trust you and make money by recommending you, they'll start referring.
2. Upgrade Your Proof
Everyone knows that social proof is persuasive. But a lot of people think that it's all effective. There's actually levels to proof. In general, the more verifiable and quantifiable it is, the more it'll help you close sales.
So, a few testimonials with no photo on your landing page won't be worth much. In-depth case studies with screenshots proving what you did are way more powerful. Don't just get proof. Get the best proof you can.
3. Keep Having Conversations
Inbound leads are awesome. I've built a lot of my companies with them. But they're not the only game in town, and they can take a long time to start coming in. It's best to pair content with outbound, at least for a while.
Do networking outreach. Do sales outreach. Have conversations with people. Turn what you do into a schedule that you execute every weekday or even every day. Keep doing that for as long as you're in business.
4. Lesson From The Build
I can track almost all my business mistakes back to one thing: losing focus. That can happen on a specific day (getting distracted by less important tasks) or in general (pursuing projects that don't move the needle).
My advice to you is to dial in on a micro level and a macro level. Once you find your lane, stay in it unless you have an extremely good reason to venture out, and focus on your non-negotiables daily. Tune the rest out.
- Tim
P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
Copyblogger Academy - 6 courses, 10 new videos per month, expert Q&A, and a lot more. Your first month only costs $1.
LinkedIn Accelerator - Even more coaching than our Academy plus engagements that directly lead to follower growth and clients.
Sponsor This Newsletter - These emails get seen by at least 30k marketers and entrepreneurs every week. Hit the link to apply.
No comments:
Post a Comment