| Hey, it's Tim. We added another 5 mini-essays and 2 new videos to the Academy this week. That's on top of the 6 courses and much more that are already in it. It only costs $1 for your first month. Just a buck. Join and take a look. Here are your 4 strategies and insights...
1. Usually A Huge Mistake The more I do business, the more I realize that the easiest way to win is with a specific niche and a recurring service sold to companies. B2C type offers can work, but they're so much hard to get momentum and results with. I won't tell you that you absolutely shouldn't try to sell an info product or do coaching. Just know that the best path for at least 90% of people is selling services to businesses with deep pockets, and becoming a niche authority. 2. Copywriting Exercise When you buy something similar to what you sell, ask yourself why you did. Now, if you sell a service, maybe you don't buy services often, but you still have probably bought one are a different problem-solver in the past. So, ask yourself why you went for it. You'll probably find out that it was some combination of proof, positioning, trusting the brand, and liking the brand. Recreate those for yourself. Then you'll start selling more too. 3. Client Acquisition Idea I recommend almost all service sellers have some small offer they give away for free. An easy example is a copywriter or CRO who works on websites doing a quick audit of a site and pointing out areas for improvement. Typically, you offer this on your site, social profiles, and cold emails/DMs. But for the occasional ideal client, consider doing it upfront and delivering it to them. It takes time, but you might get better results. 4. Lesson From The Build I feel like I write almost exactly this every couple of months, but it's important: You will never stop failing. You will never stop facing setbacks. You will never stop having frustrations when building businesses. It'll get easier. You'll fail less. Setbacks will be smaller. Frustrations will be manageable. But they'll never stop. So do something you truly care about, and get strong enough to brave every storm that comes your way. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1. Yes, really. Only a dollar.
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