Our first level of persuasion is your prospect knowing what you offer and wanting it. This comes down to clarity and benefits. Figure out what people want, then write clear copy and give clear sales pitches.
Unfortunately, the majority of marketers and sellers never get past this level. Many of them don't even know there's anything beyond clear benefits. You won't make almost any sales here. It's the bare minimum.
2. Making Sales
People don't buy benefits. They buy their confidence in your ability to deliver those benefits. Which means that level two of persuasion is proving your competence with case studies, testimonials, personal results, etc.
Case studies are the most powerful because they show you helping someone like your prospect in an in-depth, verifiable breakdown. The others are less convincing but still solid. Hustle to get proof, then use it constantly.
3. Making Lots Of Sales
You can do well with just tons of proof. But adding in other lesser persuaders is crucial too. The best of them is uniqueness, which separates you from your competition in a way that makes you especially appealing.
Others are having a likable personal brand, figuring out some kind of scarcity, having a very friendly offer, and having a small free offer (like an audit) that people can get with zero risk. Add those to proof if you want to win big.
4. Lesson From The Build
Of course, you can have all of those and still not make sales. That's because if nobody know your clear benefits, sees your proof, or understands your uniqueness, then they're never going to buy from you.
So get out there and sell. DMs. Content. Emails. Don't be afraid of those. You'll be bad at them for a while. Then you'll get better. Then you'll start selling a ton. Push through that early phase to get to a better one.
- Tim
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