The 2025 Networking & Masterminding event is about to kick off! 🎉
Designed to connect you with smart, generous, growth-minded women in copywriting — Join us for 2 days of small-group masterminding, high-level strategy, and behind-the-scenes insights from copywriters who understand the nuances of our industry.
This is your opportunity to step into facilitated peer-masterminding sessions where you can see how other women in copywriting think, make decisions, and scale — and apply it to your own business model.
Proximity is your 2026 growth strategy – get in the room with us
(Ultra Early-Bird tickets are free for a limited time.)
This is business 101 type stuff. But it's absolutely crucial. The 4 levers of business are how many people know about your offer, how persuaded they are by it, what they pay you, and if they keep paying you.
99% of your efforts should be put into those. If you're not doing as well as you want, figure out which of them is weak, and put extra emphasis on it. I guarantee that's the best ROI on your time. Not focusing on the details.
2. AI Protection Strategy
One thing I'm noticing right now is that people with narrow offers are dealing with lots of AI replacement issues, while people with more comprehensive offers aren't having nearly as large of problems with that.
It makes sense. An AI bot can write a blog post in 1 minute. It can't do SEO for your entire site. An AI bot can write a landing page in 1 minute. It can't do CRO. Expand your offer a bit. That'll make you harder to replace.
3. Name Drops Keep Working
One of the easiest way to get attention on social media is using someone more famous than you. An example I use is talking about how Elon Musk hates LinkedIn, on LinkedIn. That always gets huge impressions.
The key to making this sell for you is having a bridge to what you sell. I'm able to turn Elon's opinion into newsletter subs because I do great on LinkedIn and talk about it in my newsletter. You can do this with anyone.
4. Lesson From The Build
I monitor all the big-time creators. None of them post anything new. Instead, they've identified a handful of concepts that get engagement and help them sell, and they just remix those over and over again.
My Copyblogger partner Charles told me he has 5 post types only. If you look at his LinkedIn feed, you can probably identify them. Figure out what your core ideas are. Then explain them 1,000 different ways.
- Tim
P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
Copyblogger Academy - 6 courses, 10 new videos per month, expert Q&A, and a lot more. Your first month only costs $1.
LinkedIn Accelerator - Even more coaching than our Academy plus engagements that directly lead to follower growth and clients.
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