| Hey, it's Tim. I just scrolled through the Academy for a few minutes. Over the last week, Charles put 7 applicable mini-essays in the Open Chat and added 80 new videos on content creation and client acquistion. What he's doing in there is incredible. It also only costs $1 to access all that. Join and take a look. Here are your 4 strategies and insights...
1. Low-Calorie Content Someone told me that my content doesn't have an empty calories. Which was a compliment I loved. But it also has an applicable tip hidden in it. You want to be direct with the stuff you put out. No filler fluffing it up. That's why I don't believe in long introductions, useless tangents, or really anything that's off-topic. Either get into the valuable part immediately or do it after a short introduction. Lean content spreads further and sells more. 2. Be Careful With Free Offers Free offers are great, but they often attract people who will never buy from you. My advice is to make your free stuff useful, small, and narrow. Think a lead magnet or a short audit, not a course or free month of service. A service example would be someone who sells conversion rate optimization giving only ideal clients one improvement on their homepage. For a product seller, it might be one short video or document. The rest needs to be paid. 3. Results Mentions Continue To Win My most viral post recent post talked about a life transformation I went through. Charles's most viral recent post talked about a personal result he got. Both of our top-selling posts mentioned customer results. Customer results build trust and drive lots of sales. Personal results get clicks, followers, and some sales too. Use both constantly. On social and in blogs. Combine them with applicable value. That's how you win big. 4. Lesson From The Build I had yet another failure in building one of my businesses. I tried creating a free community, my sales plummeted, engagement wasn't great, and I ended it quickly. It was disappointing, but it also had to happen. The lesson is that the failures never stop. I've been in this game for 13+ years now. I still mess up. Sometimes so badly that I have to admit it after a couple of weeks. Expect to keep losing. Show up and try anyway. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 6 courses, 10 new videos per month, expert Q&A, and a lot more for just $1. Yes, really. Only a dollar.
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