DIY with DWYOR

**Copy Creator**

    Hey, it's Charles.
  As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.

  Content Creators Are Interchangeable
  Have you seen the latest trend on X? People will start with a hook that's something like "Look at this guy." or "This is {name}." Then they'll tell a story about that person or break down some kind of strategy they use. These clickbait mini-articles get a lot of attention. The question is, do they actually lead to meaningful results?
  In most cases, the answer is "no." That's because the creator is irrelevant to the content. There are thousands of people writing those exact posts, and all those posts are about other people and brands. They can be entertaining. They might be a little bit useful. But the brand behind them barely gets any real benefit.
  Here's the photo portion of a recent LinkedIn post. It had no self-reference. While it was successful, it could've been a lot better:

  Copy Creators Self-Reference
  So here's the weird trick to go viral: reference yourself instead of just talking about ideas, brands, and people. This works because algorithms track profile clicks. The more you get, the more you spread. I had a LinkedIn post get 220,000 impressions with only 1,900 likes. It spread that far because I talked about a transformation I went through.
  Now look at this example with self-reference. Notice the engagement is similar but the impressions are much higher. Sales were higher too.

  A generic idea, listicle, or breakdown is fine. But it shouldn't be the only kind of content you create, and if you do create them, try to add a bit of self-reference so people get to know you. Tell little stories. Share personal results. Share customer results. If you do that, your reach will go up and your sales will too. It's a win-win.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
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DIY with DWYOR

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Content Creators Are Interchangeable

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