DIY with DWYOR

**Copy Creator**

    Hey, it's Charles.
  As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.

  How We Grew Copyblogger By 190%
  I just had a look at our Stripe account. Check it out:

  But this isn't a victory lap. It's an opportunity to teach. The top four factors that contributed to this rise in sales and profit were:
    Better, Pricier Offers - We improved Copyblogger Academy a ton, raised the price accordingly, and built a more expensive coaching offer. Pricing isn't an exact science, but if you can build something with a medium-high price that's clearly more valuable than that price, you'll do a lot better.
  Prioritizing Trust - When I first partnered with Tim, there were only five testimonials on the Academy sales page. Meanwhile, there were over 1,000 in the community. I identified this as an area we could instantly optimize and raise profits with. That page and our Accelerator pages now have tons of proof.
  Finding Differentiation - "Different is better than better," the famous quote goes. Maybe that's true. Maybe it isn't. But what's definitely true is that differentiation helps you sell. We figured out our differentiation/positioning in both the Academy and Accelerator offers, and it made a big difference.
  Pitching Them More - Too many creators think they need to flood their audience with only value (no pitches) for months or years before occasionally asking for a sale. We found a sweet spot between value and pitch. It was more pitch-heavy than past years. Some didn't like it, but results speak for themselves.

  These aren't just things that helped Copyblogger. They're universal principles for creators and brands. Use them for yourself next year. I bet your profit numbers will rise.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
  Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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DIY with DWYOR

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How We Grew Copyblogger By 190%

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