DIY with DWYOR

**Copy Creator**

    
  
  
  
    Hey, it's Charles.
  As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
  
  Content Creators Just Give Information
  I'll say this once now and once in the next section: sharing useful information is a good strategy on social media and a great strategy when writing blog posts. But it can't be the only thing you do. If it is, you're barely building a brand, and you're barely selling too. That's because you become a useful but boring commodity.
  The long-term result of that is your followers and email subscribers buying from other people and brands. Sure, you give useful info, and that'll convince some people, but the majority will gravitate toward the people who tell stories and give opinions. Maybe that's irrational, but it's how people operate. They buy from who they like.
  Copy Creators Also Share Perspectives
  Again, there's nothing wrong with sharing useful information. It can be good on social media, and it's essential when creating blog content. My point here is that you shouldn't just share useful info. Instead, you should share opinions and perspectives, among other things. That instantly differentiates you from most other creators.
  It also helps you sell. For example, I'll talk about how I think LinkedIn is the best social platform right now. That opinion not only separates me from the crowd, it also helps me sell my LinkedIn growth services. Planting my flag gets me attention. Then, if people are interested in the opinion, it's easier to make them buy. Try it and see for yourself.
  - Charles
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DIY with DWYOR

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