As always, our Friday newsletter explains 4 proven strategies and insights for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from.
We'll start with a sponsor, then you'll get those tips...
I may have mentioned this a few weeks ago, but it's top of mind again. People who start online businesses often think that helping other online companies is the best strategy. There's another way, though.
That's serving local businesses, which often are completely clueless about all things marketing. If you do outreach to them and help them rank, they'll keep paying you for months or even years.
2. Why Specificity Works
People always tell you to get specific in who you sell to, what you sell, and more. I'm sure you've heard that before. What you may not have heard is the broader reason for why specificity works so well.
That reason is differentiation. When a person thinks that you're uniquely good at solving their problem, they're more likely to hire you. Specificity does that, but so do philosophy and personality.
3. Converting With SEO
The first side of this is keywords. General ones might do well, but the best ones tend to have high buying intent. Don't just target high-traffic phrases. Try to target ones that your ideal customer is searching.
The second side is content. Create valuable content to get search rank, and add trust-builders and sales pitches to the post and in widgets around it. Don't be excessive, but make sure you're actively selling.
4. Lesson From The Build
The more I think about it and research, the more I think that AI is going to be an essential part of marketing soon. It's been getting hyped for years now, but there's still so much more room for the tech to grow.
I'm currently investing a ton of time into figuring out how to best use it. That includes my new agency, AI Shop, which I'll be building out into a full brand. Don't ignore AI. There's a chance it'll change everything.
- Tim
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