Hey there. Tim here.
Last night, I went on a beautiful evening hike with the family. I took some time to reflect and appreciate the moment. I feel very blessed in life and I'm grateful. Thank you for being a part of this journey with me.
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1. How To Create A Writing Portfolio That Clients Love
Most freelance job posts receive hundreds of applications.
As someone who has hired freelance writers and sifted through hundreds of applications, I can tell you that I quickly weed out those who don't provide a simple method for me to quickly assess their writing abilities.
After viewing thousands of writer portfolios, I'll share what I look for in a writing portfolio when I'm hiring freelancers and provide a step-by-step process to help you create a writing portfolio that will win clients.
2. The Growth Experiments We're Running
This week, Ethan and I go through some different projects were working on and share the data and results of our experiments.
For instance, Ethan talked showed me how he is using Reddit to grow Hampton, and I bring you behind the scenes of the LinkedIn ads I am running and the steps I am taking to build an outbound sales team.
This episode will give you some out of the box ideas to help you grow your brand and your company.
Click here to listen to the full episode.
3. It's Time To Promote Your Brand
Guess what? You're reading promotional content in a newsletter. Sponsoring newsletters, like this one, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business.
So here's the deal. This newsletter is part of the ConvertKit Sponsor Network (CKSN), representing more than 100 individual newsletter creators. Sponsor the Copyblogger newsletter and gain access to many more.
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4. 2030: The Longevity Economy Tipping Point
Many of you might not yet know about Brian Clark's new project.
True to form, Brian is still creating brilliant work, but in a new sub sector that I find fascinating.
Brian is working on a project that he calls Longevity Gains. The concept is that the demographic shift in our country (and in many places in the world) is as such that most of the people who we need to market our services and products to will soon be over the age of 50.
We're all so used to trying to target 18 - 34 year old's, but the real money will be made in those who know how to target 50 year old's and older.
P.S. - Brian built a consulting agency to help businesses structure their marketing to reach this demographic. It's called Movement Consulting. You should check it out.
5. Site Structure, Organization, And Dropdown Menus For Best SEO Traffic (Academy Members Only)
This week, I got to talk about one of my favorite subjects ... SEO!!!
Max submitted a great question about drop down menus, and wanted to know how to format his website for SEO.
I responded with a loom video that shows him different examples. For instance, you can use ...
- blog categories like I do for YourBoulder.com
- cornerstone pages and articles like I do on Stodzyinternetmarketing.com and Copyblogger.com
- or you could run the entire site through your blog like I do on TimStodz.com
The subject of site structure can be dry and technical, but those of you who take the time to study it and format your website properly will be greatly rewarded with a firehose of free Google traffic.
Click here to watch my video response and behind the scenes workshop.
P.S. - Not a member?
>> Click here to join The Copyblogger Academy.
Final Thought
I have an exciting announcement to make.
If you're an OG Copyblogger fan like myself, you will have undoubtedly heard about Rainmaker.FM. It's a network that connected podcasters together to create a group of educational shows about content marketing, entrepreneurship, writing, and sales.
An Audio Version Of Copyblogger
Rainmaker.FM was great because it allowed me to continue my education in times when I wasn't in front of the computer. I could listen to the podcasts while I was running or driving and constantly feed my brain with the knowledge and skillset to build my company.
It's an amazing brand. Many of the podcasts on the network had a huge impact on me. Podcasts like Youpreneur, Hack The Entrepreneur, and Pink Haired Marketer. It was great.
Bringing Rainmaker.FM Back To Life
I believe that podcasts are more relevant now than they have ever been.
There are many people who feel that the podcasting space is too competitive, but in reality, there are very few podcasts out there and the vast majority of podcasts shut down within the first year. In fact, 90% of podcasts don't publish more than 3 episodes.
The opportunity is immense. All you have to do is be consistent.
Want To Promote Your Podcast? Consider Joining The Network
Starting today, I will be accepting inquiries for podcasters who may want to be a part of the Rainmaker.FM network. The benefits are ...
- cross promotion with other podcasts in the network
- product and advertising placement
- being a part of the Rainmaker.FM newsletter which will market and promote your podcast for you
- site management, done for you social media marketing, publishing production, and scale
I am going to be very picky about who I allow into the network. We are only working with high quality shows who are dedicated to publishing on a consistent basis for the long term.
Your Chance To Join The Copyblogger Family
What drew to me Copyblogger was the family aspect. It felt like there was this group of people who were all a part of something amazing, and I wanted to be a part of it as well.
That's never changed.
The Academy is thriving, people are helping each other, and the spirit of content marketing is strong.
It's time we brought that back to the world of podcasting. This could be your opportunity to stamp the Copyblogger brand on your podcast.
I hope to see you in there.
Love you guys.
Talk to you next week.
Tim
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