Looking to land more quality clients for your freelance business? Want to develop profitable products that you know people will buy? Looking for the key to content and copy that converts?
Copyblogger founder Brian Clark guides the way with this free email course. Make 2021 the year you build an audience that builds your business.
Hey everyone, it's Tim ... and the Copyblogger newsletter is back in business to help you make this year your best year. Let's jump straight into this week's bundle of goodness.
The Jack Butcher Experience
To kick of 2021, we had a brilliant masterclass presentation with Jack Butcher.
Jack is the founder of Visualize Value, a product company that went from $0 to $1,000,000 in sales in 2020.
Jack has created a blueprint and a model for creating products and building a brand around your ideas and your skillset. If there is one person to learn from when it comes to product development, it's Jack. Jack's product development course, "Build Once, Sell Twice" (affiliate link) has helped countless entrepreneurs scale their business through content marketing and info products.
The masterclass is available to Copyblogger Pro members. If you're not a member, you can sign up here.
For anyone interested in taking Jack's course, you can start your education by clicking the link below.
Learn how to create a product business that scales.
Are You Making These Mistakes with Your About Page?
Your about page is one of the most visited pages on your website. Are you devoting the attention to it that your traffic is?
The about page isn't just some formality ... people really want to know about you. More importantly, they want to know what you can do for them.
It's a place to talk about the problems you solve, and about how you can help then achieve success. What experience do you have that can help? What does your business stand for, and what is your track record of success?
Don't skip over your about page. Take it seriously, and while you're writing it, be sure to avoid making these critical mistakes.
Content Writing for SEO: How to Create Content that Ranks in Google
I get more questions emailed to me about SEO than I do of any other topic.
In order to build an audience, you first need to generate traffic. Increasing traffic to your website is one of the most important and foundational skills in content marketing. SEO is the most direct way to generate traffic.
SEO is very technical, and it's no wonder some people get lost in the jargon.
- Meta tags
- Keywords
- Backlinks
- HTML
- Javascript
- Link Equity
- Schema
What does all of this mean?
In the beginning, you don't need to confuse yourself with the terminology. Your priority should be to create great content, but to do so with keeping a few "best practices" in mind.
Over time, these habits of content writing will undoubtedly increase your traffic and hopefully increase your revenues.
Snippets
- No Love for Product Pages - For some reason, Ecommerce businesses hate writing detailed product descriptions, even though they will increase conversions and increase search traffic. Informational copywriting is a skill that every Ecommerce business owner should have in their arsenal.
- Business to Business - There's no reason that your business website should be boring and stuffy. Most B2B companies don't have a content marketing strategy. This could be your opportunity to get ahead.
- Finding the Balance - One of the hardest choices in content marketing is deciding how much time to spend creating content vs how much time to spend promoting content. A good balance and strategy will ensure that your content remains top notch while also ensuring that your content gets discovered.
- Need More Clients? - Of course you do. Every agency owner / freelance business wants to get more clients. The trick is to develop a method and a system that can easily be replicated.
- "I Think They Like Me" - I've often said one of the best business skills someone can have is the ability to get people to like you. (I read How to Win Friends and Influence People a few too many times). This is especially important in your writing. Kayleigh Moore wrote a great piece on how to get your readers to like you in 10 seconds.
Tim's Take: What do Basketball and Content Marketing Have in Common?
When first building your online business, there is a painful period that we refer to as "publishing into the void."
You're writing your best content, you're spending hours, days, and even weeks writing the most informative and helpful articles that you can. The moment finally comes when you hit publish and… crickets. Hardly anyone notices.
This is a painful, but important step in the journey of building your brand.
Publishing into the void is not without purpose. It's what separates the people who really want to succeed from the people who just kind of want to succeed.
I like to compare this process to the basketball player who is in an empty gym, alone, practicing their free throws. (Yes, it's a sports analogy, but it fits.)
In some respect, those practice shots have no direct relation to success. Those shots don't score any points in a game and there's no audience to cheer him / her on.
But, we know that's not the case. Those practice shots are the difference between good players and great players.
My message to you this week is to keep hitting your practice shots.
If you're just getting started, I encourage you to avoid measuring your results too much. Try not to focus on your traffic numbers and your email open rates. Instead, try to focus on your craft and treat every article you write as the most important article you have ever written.
After you hit publish, separate yourself from the outcome. It's about putting in the reps.
This routine, this habitual action, will eventually bring you to the place you wish to be.
The practice shots count, even if no one is watching.
Tim Stoddart
Copyblogger Media
Check out more Copyblogger articles here
P.S. I love hearing from you. Feel free to hit reply and let me know what you think about the newsletter format, or ask a question.
No comments:
Post a Comment