Our advanced Copyblogger training community could be called the Killer-Poets Society (that's what Brian called it internally while we built it). But no, that's just a little too precious, isn't it? Of course, if you want to call it that, that's fine with us.
We simply call it Copyblogger Pro, because "pro" is the emphasis. We want to accelerate your professional development and business network, so that you do the work and live the life you want.
And you'll be happy to know that you can get started today risk-free. We feel confident that once you experience Copyblogger Pro for yourself, you'll absolutely want to stay involved.
You'll find all the details right here.
A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas
While getting comfortable calling yourself a writer is definitely one hurdle, new writers must also settle into a regular publishing routine … which makes you a publisher.
"Publisher" doesn't sound as glamorous as "writer," but it's a vital part of starting your writing career.
See, if you don't share the final drafts you produce, it's difficult to grow the confidence to declare that "writer" label.
If you want to grow a successful online business, you'll need to get used to publishing. Publishing means shipping your work, exposing your ideas, and getting found. The trick to good publishing is creating great systems.
Learn how to create the perfect content calendar.
4 Copywriting Techniques for Engaging Podcasts and Audio Presentations
There's nothing easier than audio content, right? Just fire up your recording software and start talking away.
Well, sure … but "easy to create" doesn't guarantee anyone will listen (or keep listening).
Take some time to structure and prepare the audio copywriting for your recording, however, and you can crank out exceptionally engaging audio content that still only takes a fraction of the time that polished writing would.
Even though you're not producing written content, what you put down on paper before you record will make all the difference.
Let's look at outlining your audio presentation first before discussing the copywriting techniques that work as well for audio as they do for text.
Here's your basic structure...
- Attention
- Empathy
- Solution
- Action
If you follow these guidelines, the results (meaning sales) from your audio content will undoubtedly improve.
From Freelance to Fitness Entrepreneur (7-Figure Small is Back!)
Like a lot of young people, Krista Stryker thought she knew what she wanted to do after school, and like a lot of people, life presented other plans. She ended up as a freelance copywriter, while starting a blog to talk about her passion for fitness on the side.
That blog turned into 12 Minute Athlete, which is now an app, book, and educational website dedicated to high-intensity interval training and body-weight exercises.
And even with her current success, Krista is looking to take her business to the next level thanks to her belief that physical fitness must be accompanied with mental fitness as well.
Listen to the episode on iTunes here and be sure to check out the show notes.
Snippets
- The Business of Influence - Marques Brownlee is one of the best reviewers I know, and also one of the most savvy and successful YouTubers. This interview on Verge is a great insight to what it really takes.
- Naughty Naughty - Marie Haynes, one of my favorite SEO experts, talks about the risks and rewards of paying for links. (TLDR: Don't do it.)
- "Will you do this dance?" - This has absolutely nothing to do with marketing, but it's a feel-good video that I know you'll love. Thanks Neymar.
- Harmony and Bridges - Copyblogger's own Jerod Morris is creating a new brand to help creators build profitable communities. His latest post gave me all the feels.
- Less Is More - Content consolidation is a winning SEO strategy
Tim's Take - Coffee Is for Closers
One of the most common questions we get is: "How can I monetize my brand?"
Somewhere along the way, we all started believing that "If you build it, they will come." But that is very rarely the case.
That is why good copy is such an important skill. Because you want to make money, right?
One of the most important lessons we can all learn is how to be intentional with our sales. We need to have something to sell (a product or service), we need to have a distribution channel to sell it (a blog / email list / podcast), and we need to have someone to sell it to (an audience).
Without these three criteria, our best chance of building a business is hoping and praying that our idea will "go viral." But that never happens the way you think it will.
My challenge for you this week is to focus on sales.
Stop spinning your wheels by creating endless content and stop pretending like sales don't matter. Focus on your offer, your distribution channel, and your audience.
How can you serve your audience's needs? How can you sell them a solution to their problem?
Be intentional with sales, and then work backwards on your strategy.
Tim Stoddart
Copyblogger Media
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