It's Tim once again with your weekly dose of Copyblogger.
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1. Podcast Topics that Keep Listeners Coming Back for More
Podcasts are exploding.
In 2006, just 22% of people had listened to a podcast. That number more than tripled to 70% by the end of 2019, making podcasting one of the most exciting channels to date.
But how do you create a podcast that sets you apart from the rest? If podcasts are becoming more and more popular, doesn't that mean it will be harder and harder to stand out?
Yes... and no.
The good news is that the majority of podcasts have no documented content strategy and pump out mediocre content. But not you, smart marketers like you will learn how to develop a strategy that sets you apart from the rest.
If you currently have no audience, potential listeners will probably ask why they should listen to your advice over an established influencer in the field.
Fortunately, these podcast topics will enable you to leverage other authoritative sources and grow your own voice.
After reading this article, you'll have the tools and the confidence to create audio content that truly moves the needle.
2. 10 Emotion-Based Headlines that Work
Wouldn't it be great to have a basic set of guidelines to help you create headlines that get your emails opened and your articles read?
Now you have it.
Once again, Sonia Simone does her magic with a short, punchy, and useful article that makes it easy for you to create amazing tag lines.
Adding emotion into your headline creates tension. Without tension, there's no reason for a reader to say "I gotta know more."
3. Desperate Content Compels People to Look Away... Write Like This Instead
One post. One topic.
If you follow that premise, you will ensure that your content is meaningful and well received. Writing an unfocused draft is the fastest route to rejection.
If your content is all over the place, your readers will think of it as desperate because you aren't able to provide the information your readers are looking for.
4. SEO for Landing Pages: Best Practices to Follow
Landing pages are a conundrum.
On one hand, your landing pages should be concise, direct, and focused on your offer. You want visitors to know exactly what you're offering and how it can add value to their lives.
That said, you still have a problem. How do you get people to your landing pages in the first place?
If SEO is the way you're gaining new site visitors, how can you possibly drive search traffic to a landing page without cluttering it with too much content?
There is an art to optimizing your landing pages for search traffic. In this article, SEM Rush breaks it down in detail.
Tim's Take: If You're Looking for a Sign, This is It
My dad keeps talking about starting a podcast -- he's been a paramedic in Philly for almost 20 years. The countless stories and endless experiences of helping people during stressful times gives him so much to share. Every time we talk, he tells me about his brilliant idea to start a podcast for paramedics.
I ask, "What's stopping you dad?"
He replies, "Ehhhh, every day more and more people are starting podcasts, it would be too hard to get anyone to listen."
This simply isn't true.
If you have a story to tell, there are people who will listen. If the purpose of starting a podcast, or a blog, or a brand is to get an audience of millions, than you probably won't succeed. But if your purpose is to share what you know with people are want to learn, there will always be a market for that.
The world wants what you have to offer. What will it take for you to get started? If you're looking for a sign to get started, this is it.
I hope you will.
Tim Stoddart
Copyblogger Media
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