Hey everyone,
This week really flew by. Our team is feeling grateful and proud of all the exciting work that you are all doing. Keep hitting reply and sharing your success stories with us. Feel free to hit reply with any questions as well.
Enjoy this week's newsletter!
Top Content Marketing Resources
1. SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point - Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions.
Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and answered a question about how to keep going when you've built your email list but can't seem to sell them anything.
In this episode, Darrell and Tim also talked about:
- Is SMS marketing giving email a run for its money?
- Why building your online business on your own platform is (still) so important
- How to think about Facebook and Google in your marketing strategy
- A simple tool for publishing your paid newsletter
- Why patience, consistency, and good writing are all keys to selling online
- And the only hack you'll ever need
2. Is F.E.A.R Holding You Back? - Brian Clark is back at it with another brilliant and insightful piece. Brian has a talent for communicating big concepts in such a simple and articulate way.
The reality is that fear is most people's biggest reason that they don't go after their goals and their dreams. Read this article. It will help you work past that.
3. The Three Stages of a First Time Product Launch - You did it! Your brand-new product or service is ready to go. Now … what's your product launch plan? When most people think of their product launch plan, they think in terms of the first definition in the Merriam-Webster dictionary:
Launch: to throw forward, hurl.
In this article, though, Pamela Wilson is digging deep into the definition of the word and highlighting a completely different approach.
4. Selling Higher Priced Products with a Lower Priced Intro - On my walk this morning, I was looking for a great podcast and I decided to scroll through the Smart Passive Income Podcast. I found this episode to be very helpful.
Too often, we want to come right out the gate and ask for the sale. But what if we could work our way up to a higher priced point of sale, while building relationships and revenue at the same time?
I enjoyed this interview. Let me know what you think.
5. Is Google E-A-T Actually a Ranking Factor? - I've been dying to see some more in depth analysis behind E-A-T.
For those wondering, E-A-T is an idea that Google put forth saying that content (especially medical content) needs to have.. expertise, authority, and trust. It's Google's way of assuring that people write factually relevant content that provides accurate answers to search queries.
But there are still a lot of questions around this concept. How does Google know what content meets these guidelines?
This was a cool whiteboard Friday video by the always informative Cyrus Shepard.
Closing Thoughts
I hope you were able to take some time this week to reflect and determine what your marketing goals are. Remember, it's not about putting in the hours, it's about achieving a result.
It's now more important than ever to have a voice, to have an opinion, and to stand for something. Too many marketers make the mistake of trying to appeal to everyone. NEWS FLASH! Not everyone will like you, no matter what you do. You're better off having a point of view and speaking to people who share your point of view or who want to follow you in your journey.
Who are you speaking to? What is your message? How can you deliver your message in a way that ads value and establishes your leadership?
Stand for something. You're better off that way.
Stay focused.
Talk to you next week.
Tim Stoddart
Partner, Copyblogger Media
Follow me on Twitter
P.S. — We love hearing from our readers. Feel free to hit reply and let me know what you think about the newsletter format, or questions you have about content marketing.
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