DIY with DWYOR

**Copy Creator**

    
  
  
  
    Hey, it's Charles.
  As always, our Tuesday newsletter shows you how to be a high-earning Copy Creator instead of a struggling content creator. If you want full instruction on how to do that, hit the links at the bottom of this email.
  Here's today's lesson...
  
  Content Creators Seek Popularity
  I had an embarrassing phase in my content creation journey. It was in 2021 or 2022. I figured out that if I wrote simple motivational posts, they'd get insane engagement. 
  So I'd post something like "Good things take time. Keep going." Thousands of people would give me a like, reply, or retweet. I'd get over 100,000 impressions. But I wouldn't sell anything.
  My first reaction was to scale it up even more. Trade retweets with others doing the same. Plug my newsletter below those posts more often. That didn't work either.
  I was seeking popularity, not buyers.
  Copy Creators Use Specificity
  I woke up to this issue when I talked to a CRO guy who had 10,000 followers (much lower than my 100,000) but was closing a new client every week with inbound leads.
  He was the CRO guy, which meant he attracted ideal clients who wanted exactly his service. He had total congruency between content and offer, and it led to getting a lot more business from it.
  So I started to do the same. That led to stagnant follower growth and lower engagement, but it got me a lot more quality leads. Now I do a hybrid where I'll sometimes go wide, but all my content appeals to my ideal customers and clients. No engagement bait nonsense.
  How specific you go will depend on your offer and your long-term vision for your brand, but no matter what, don't chase likes. Create content that's relevant to your specific buyers. That's how you actually win instead of just getting viral posts that don't earn anything.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
  Content Coaching - We'll help you get seen and sell with social media and blogging. Prices start at just $300.
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DIY with DWYOR

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This content mistake cost me years

Content Creators Seek Popularity

Copy Creators Use Specificity

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