| Hey, Tim here. As always, our Friday newsletter gives you 4 proven strategies and insights for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from. Keep reading to check them out...
Want More Post Ideas? My Copyblogger Academy partner just made an insanely valuable video going over 13 post types. These will get you followers and clicks, but they'll also get you buyers. Click here to join, see all of them (in the Masterclasses space), and get everything else in the Academy.
1. Transformations People love transformations. When you make one, they get inspired, engage with it, and become true fans instead of just followers. When you help a customer or client with one, people get interested in buying from you. Either way, these are incredible for your brand. Example: I raised my client's conversion rate by 44% in 2 weeks. All I did was make 5 simple tweaks to their existing strategy. Steal them for me: 2. Stories With Lessons Stories grab and keep attention better than almost any other content type. They're also great for brand building. Just make sure the story has something in it for your audience. Try not to rely on it just being interesting. Give people lessons and takeaways that help them. Example: Crazy networking story: - Found a guy with my same service
- Reached out and built a relationship
- He stopped selling that service
- People kept asking him for it
- Every time, he'd refer them to me
- That went on for 2.5 years
- Total referral profit was $500k+
Make connections. Most will be useless, but 1% will be life-changing. 3. Insights & Opinions When you share an insight or opinion, you're not just giving out a generic, emotionally-resonant idea. You're separating yourself from the rest of your market. That makes people pay attention and buy. Use this format on social, and incorporate it into blog posts when you can. Example: The carnivore diet is absolute nonsense. Everyone telling you to do it is either uninformed or a scammer. Here's the actual optimal human diet: 4. Lesson From The Build Do you notice the pattern in those? They're all person. Personal opinions, personal experiences, success stories you personally played a part in. Generic content is fine here and there, but you need to add you or your brand to your strategy, even if that's just a one-line story or opinion in a broader piece of content. Doing that has been absolutely blowing up our Copyblogger Academy sales lately. In a sea of generic content, injecting yourself into yours makes it unique, eye-catching, and much more likely to get sales. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
- Content Coaching - We'll help you get seen and sell with social media and blogging. Prices start at just $300.
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