As always, our Friday newsletter explains 4 proven strategies and insights for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from.
There are at least a dozen applications of this principle in content marketing. Solving problems is great for blog posts and social content. It's awesome for building products and services too.
Solving a problem for someone often means being able to sell to them. Solving your own problem and telling your story grabs attention and keeps it. If you're looking for ways to earn, look for problems to solve.
2. Zoom Out
Marketing people often get so focused on technical details that they forget the foundation of content success: delivering applicable value to people or creating strong emotions inside of them.
Studying algorithms is fine. Sometimes, doing so leads to results. But at the end of the day, content spreads because it's beneficial, emotional, or both. Focus on that first. Think about the details later.
3. Do X, Not Y
Positioning is a crucial concept. A lot of people have no idea what it is, though. The short explanation is that it's your unique position in the broader market of other people selling similar things to you.
One way to think about it is by filling in the statement: "I do X, not Y." I offer fitness training to the elderly, not everyone. I teach you how to be a Copy Creator, not a content creator. See what I mean?
4. Lesson From The Build
We just passed $50,000 for Copyblogger Academy this month. When I bought Copyblogger, I thought building our community would be easier. At first, it wasn't. We went up a bit, then stagnated.
Now, almost 2 years later, things are going strong. We have a personal brand coaching group in there. Our regular membership has increased too. Now we're making the product even better.
So, there's no tactical lesson today. Just a mindset principle to think about: it'll take twice as long as you think it will. Do it anyway.
- Tim
P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
Content Coaching - We'll teach you how to be a Copy Creator instead of a content creator. Prices start at just $300.
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