Hey there. Tim here.
This week, we talk about:
- Cornerstone Content: An Overview And Step By Step Guide
- Nicolas Cole: The Path to Self-Publishing Success
- The 10 Laws Of Building A Personal Investment Fund
- Common questions from content creators and business owners in the Copyblogger Academy
Sponsored
This week's issue is brought to you by The Convertkit Sponsorship Network. It's easily the best way to grow your audience and your email list.
1. Cornerstone Content: Overview And Step By Step Guide
Cornerstone content helps users and search engines understand your area of expertise.
Once search engines view you as an authority for a particular topic, you'll find it easier to rank for keywords related to that topic.
This makes cornerstone content essential for every SEO strategy.
2. Nicolas Cole: The Path to Self-Publishing Success
In this episode of the Copyblogger podcast, Tim sits down with Nicolas Cole. They discuss Cole's ability to write and publish content, even as his business expands.
Cole also goes deep into self-publishing and legacy publishing and what he wishes writers knew about the differences.
>> Click here to listen to the full episode.
3. It's time to promote your brand
Guess what? You're reading promotional content in a newsletter. Sponsoring newsletters, like this one, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business.
So here's the deal. This newsletter is part of the ConvertKit Sponsor Network (CKSN), representing more than 100 individual newsletter creators. Sponsor the Copyblogger newsletter and gain access to many more.
Sponsor this Newsletter ❤️ CKSN
4. The 10 Laws Of Building A Personal Investment Fund
My personal holdings company is growing. I'm continuing to add more revenue streams and expanding my network of assets.
I've been thinking a lot about my first principles. Meaning, what are the principles and non negotiable conditions that must be met in order for me to consider investing in an opportunity?
I've created a list of 10 laws.
5. Answering Content Creator Questions (Academy Members Only)
Inside the Copyblogger Academy, we discuss some member questions, like:
- When is a niche too specific?
- How are you integrating AI in your content marketing processes?
- How should you frame your offer as a content marketer?
Jump into the academy to see our thoughts on these questions and many more!
P.S. - Not a member?
>> Click here to join The Copyblogger Academy.
Final Thought
Marketbeat.com is a newsletter that provides information on the stock market.
And it generates $30 million in revenue per year.
Here's what founder Matt Paulson says you need to build a successful newsletter.
#1 - Have a clear understanding of who you are writing to. Who is your subscriber avatar? How old are they? What gender are they? Where do they live? What are their interests?
#2 - No "me too" content. Write with personality and write from an original perspective. Don't copy the other stuff is online. The world doesn't need another A.I. trends newsletter. Also, be funny.
#3 - Start with a solid tech platform. ConvertKit is my favorite ESP for content creators.
#4 - DM people you think would like your content to get your first 1,000 subscribers. "Hey, I am launching a new newsletter about XYZ topic. Would you like me to add you to the list?"
#5 - Publish frequently. 2-3X per week is a good starting point. Increase frequency as you build out your writing team.
#6 - This is where it gets hard. Develop a personal brand by having active social media accounts and engaging with big accounts. Also do as many interviews as possible on relevant podcasts/YouTube channels.
#7 - This is where it gets even harder. Develop a paid strategy to grow your list using Meta Ads, Google Ads, and Co-registration platforms (tools like Sparkloop). This is about the only way to get to a 1 million+ subscriber list unless you are Joe Rogan.
#8 - Next hard thing: develop a monetization strategy. Which companies want to reach your audience? Reach out to them and ask for ad deals. You will probably need dedicated person or team to do this. The site "Who Sponsors Stuff" is a good site that has a list of potential advertisers.
#9 - Monitor deliverability. Make sure your deliverability infrastructure is setup properly and unsubscribe users that haven't opened/click in a long time (6 months or so).
#10 - Repeat the advertising income -> paid growth flywheel. Take your advertising income and plow it back all into growing your list. Take only what you need to out of your business.
#11 - Don't give up. This stuff takes a long time time. You will need to survive 2-3 hype/bust cycles to build a real business (mid 8 figures). I launched my newsletter 12 years ago(!).
What are your thoughts?
Love you guys.
Tim
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