In Ernest Hemingway's The Sun Also Rises, drunken war veteran Mike Campbell is asked how he went bankrupt. "Two ways," he answers. "Gradually, then suddenly."
That's where we're at with artificial intelligence. The "gradual" happened for a long time, but now the changes are happening suddenly, and accelerating.
I first wrote those words over two years ago, when GTP-3 was initially introduced. It was clear at that point where we were headed, although not everyone bought it.
But ChatGPT has been a different story. Maybe it's because it became easier to see for yourself what this kind of natural language processing tool can do, especially when it comes to creating content.
Is it perfect? Not at all, but that's not the issue.
The thing to focus on is where the technology goes from here, with a steady series of further advancements that will all happen "suddenly" rather than gradually.
So what will it ultimately mean? No one knows for sure, and anyone who says otherwise shouldn't be trusted. But there are precedents we can learn from.
For example, it's been 25 years since Russian chess Grandmaster Garry Kasparov lost to IBM's supercomputer Deep Blue.
As an environment of repeated patterns, chess is 99% tactics -- short combinations of moves that players use to get an immediate advantage on the board. And no human can beat a computer when it comes to tactics.
So Kasparov, after losing to Deep Blue, began to wonder what would happen if computer tactical prowess was combined with human big-picture, strategic thinking. As a result, Kasparov organized a chess tournament the next year where each human player was paired with a machine.
"Human creativity was even more paramount under these conditions, not less," according to Kasparov, because his "advantage in calculating tactics had been nullified by the machine."
The result? The primary benefit of the Grandmaster's years of experience with specialized tactical training was outsourced to the computer, and the contest became about strategy.
In other words, tactics are for technology. But we humans can still shake things up by going against the existing grain with a new strategy.
Back when I started my first business in the late 90s, creating content was the strategy. Even when I started Copyblogger in 2006, creating lots of higher quality content was a highly strategic move that worked.
In the 2020s, mass quantities of content are already a commodity. Now, AI will completely change the nature of search engines, social media, content creation and more … which completely changes the game.
But the right content, for the right people, with the right offer? That's what always works … but it requires an all new strategic approach in 2023 and beyond.
And that's the thinking behind my new Personal Enterprise Playbook email course. A completely different strategy than you're used to … and it works.
Sign up for free today and see for yourself. And remember … when you're the owner of the business, the robots work for you.
Keep going-
Brian Clark
Founder, Copyblogger
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