Hey there. It's Tim with your weekly dose of Copyblogger.
Yesterday, we published our first team coaching session and it was a big hit. The reviews are in and I'm glad that everyone is getting so much value from Copyblogger Pro. We have many more sessions booked out. Stay tuned!
1. What to do When Someone Doesn't Like Your Content
Part of being a creative writer is learning to deal with criticism.
Once you start publishing content, it's only a matter of time until you come across someone who doesn't like your work. This week, Stefanie gave us a guide for dealing with criticism and teaches us why criticism is a good thing.
Notice that the headline of this article says "when," not "if." That's my version of revealing a seemingly unpleasant truth quickly, like ripping off a Band-Aid.
"Everyone" won't like your writing, but that's actually a good thing. If everyone who reads your work has the exact same perspective, you probably aren't reaching new people regularly.
Because when your readership is growing, you're going to inevitably encounter someone who's not impressed.
Getting "everyone" to like your content isn't just ego-driven, short-sighted, and unrealistic … it's bad marketing. It shows you haven't yet figured out your Who.
2. Ramit Sethi on Building Remarkable Products and Long-Form Copywriting
Ramit Sethi is a New York Times best-selling author, a brilliant finance thought leader, and an entrepreneur.
Ramit is the founder of iwillteachyoutoberich.com. Through his writing, Ramit has grown a passionate following of more than 400,000 email subscribers and has established himself as one of the most successful online business leaders of the last 10 years.
In this podcast episode, Tim and Ramit talked about:
- How Ramit defines a "rich life" and the origins of the concept of "big wins"
- $3 questions vs. $30,000 questions
- The myth of shrinking attention spans and the value of long-form copy
- Why you need to challenge your own assumptions about the best channels for your business
- Suggestions on how to get started
- And much more!
3. A 'Big Blog' Strategy Anyone Can Use for More (and Better) Traffic
Do you get all the traffic you'd like for your site? Do visitors just keep pouring in, letting you meet all of your business goals with ease?
Yeah, don't worry, no one actually says Yes to that question.
Getting new people to your site can be tricky, and ever-changing algorithms don't make it any simpler.
As it happens, there's one traffic strategy that virtually all "big blogs" use. Check it out in this article.
4. Content Velocity: What It Is, How to Calculate It & Why You Should Care
It's quality over quantity these days, right?
While it is 100% true that you should always be creating the highest quality content for your users and the various search engines, there is also power in knowing where you stand against your competitors.
It's good to keep in mind the amount of quality content being created overall.
Think of it this way, if you're creating very high-quality content on a weekly/monthly basis, a competitor could be creating 2x high-quality content on a weekly/monthly basis.
Another could be creating 5x high-quality content on a weekly/monthly basis.
Who wins?
5. How to Make Your Writing a Subscriber-Magnet
Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition:
"It will be extremely difficult to stand out."
If that sounds familiar, I'm hoping you'll change your mind by the time you finish reading this post.
Tim's Take: "Understanding Your Perfect Customer" Exercise
In this week's live coaching session, we discussed and discovered solutions to many of our members' content marketing problems. The question topics ranged from email marketing and SEO to sales and conversions.
One of the interesting takeaways was how the concept of understanding your audience kept popping up during the session.
Who are you speaking to? What does your perfect customer want? What do they struggle with? How can you serve them?
Many businesses never take the time to get to know their perfect customer. If you haven't done this already, I suggest you take the weekend to document your perfect customer and better define how you will serve them.
This simple exercise can transform your business.
Tim Stoddart
Copyblogger Media
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