Hello Liaga Reda Kalis,
This week on Copyblogger, we focused on email marketing, as we prepare for our free workshop on email marketing later this month. More details about that next week!
First, Brian Clark wrote about how, when it comes to email marketing, you're no longer just "list building" in the abstract. You aren't just trying to get as many people on the list as possible -- you're trying to get the right people.
Brian says, "They say the money is in the list, but that's not necessarily true -- it's got to be the right list that takes the right people on the right journey."
You can read his article, How Strategic Content Converts to Email Subscriptions, by clicking here.
Second, I interviewed ConvertKit CEO Nathan Barry for the Copyblogger podcast. During this interview, we had a wide-ranging conversation where I asked Nathan everything from, "How would you build your business with email differently if you started today?" to his opinions on the rising trend of resistance to data tracking in email marketing.
You can listen to our conversation here.
And lastly, speaking of ConvertKit, I wrote a 4,000-word post reviewing the email marketing software.
I'm a huge advocate for people using ConvertKit for their businesses. In fact, Copyblogger has been using it for more than a year now, and I've been personally using it since 2015.
Take a look at my thoughts on ConvertKit, and now might be a great time to make a change in your email marketing efforts. Click here to read the article.
I hope you're staying safe (and sane) during this uncertain time. The Copyblogger team is committed to continuing to bring you the type of content that can help you grow as a content marketer. If there is anything we can do, please let us know.
Until next week,
Darrell Vesterfelt
Vice-President, Managing Partner at Copyblogger Media
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