DIY with DWYOR

Copy Creator

    
  
  
  
    Hey, it's Charles.
  This email is a short summary of some of the philosophy and strategies I share in Copyblogger Academy. Join that and take the "Conversion Content Writing" course to get a full breakdown. For now, let's scratch the surface.
  Here it is...
  
  Your Top Asset As a Creator
  If you try to guess what that top asset is, there's a good chance you'd get it wrong. That's because most people in the content world think it's:
    Personality.
  Valuable information.
  Understanding of search algorithms.
  Understanding of social media algorithms.
  Or something else that's good but not great.
  
  But the real answer is results and, more broadly, experiences.
  That's because:
    Posts with personal results in them build your brand and following like crazy. People have a reason to follow you beyond just enjoying your content. Profile clicks also lead to bigger post reach.
  Posts with customer results in them build awareness and interest in what you sell. All of my most profitable posts have done this in the first line or sentence. It makes a huge difference.
  Experiences can be turned into stories and opinions. Both work for the same reason that personal results posts work. They build your brand, get you profile clicks, and eventually get you sales.
  
  So here's my advice to you:
    If you have results to reference and experiences to draw from, use them more. Don't be afraid to mention a one-sentence client case study in almost every piece of content you publish. Use personal results often too. Give out opinions. Tell stories.
  If you don't, start grinding to get them. Offer your service for free. Put 100 hours into driving results and figuring out your exact philosophy for how to do what you do correctly. This is the hardest part about building online, but after you're done, things will be easier.
  
  Results and experiences are assets.
  Get them, then put them to work.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
  Content & Clients - We'll teach you how to be a high-earning Copy Creator instead of a struggling content creator.
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Your top asset as a creator

Your Top Asset As a Creator

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