DIY with DWYOR

Copy Creator

    
  
  
  
    Hey, it's Charles.
  I cover social media profiles and everything else that's relevant to personal branding in one of the 6 Copyblogger Academy courses. Joining is the best way to master this and all kinds of other copywriting and marketing concepts. Let's do a small sample of that education for free, though. We'll use my recently redesigned profile as an example.
  Here it is...
  
  My New Profile
  This is what I came up with in my recent redesign:
  
  
  And here are the persuasive building blocks that you can use for yours too:
    Results - The "customer results" collage shows that people I teach get good results. This is the best persuader, no matter what you sell. If people have a decent sized budget and believe you'll get them an outcome they want, they'll buy whatever you're selling.
  Positioning - I don't just promise education or benefits. Instead, I'm communicating a philosophy of content education through the header photo headline and the Copy Creator mention in the bio. You can also get positioning through having a specific niche.
  Clear Benefit - I list this one third because it's basically just the bare minimum. I'm clearly saying what people get. It's somewhat persuasive, though the two points above are more powerful.
  Clean Design - This doesn't persuade much, but having bad design can reduce your conversions because people think you might not be professional. Either learn basic design or pay for it.
  Urgency - This usually isn't relevant for service sellers, but for products, it can be. Saying that prices will rise inspires fast action.
  
  If I were selling a service, the main change I would make is offering a small slice of it for free. For example, if I was selling CRO, I'd offer a quick video audit of brands' homepages for free. That would be a focal point of my profile. Then after I'd qualified them and did the audit, I'd sell to them.
  Adapt those persuasive blocks to what you sell, then add them to your profile. You can also add them to your landing pages. They make a big difference.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
  Content & Clients - We'll teach you how to be a high-earning Copy Creator instead of a struggling content creator.
  Sponsor This Newsletter - These emails get seen by at least 30k marketers and entrepreneurs every week. Hit the link to apply.
  
  
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