| Hey, it's Charles. I just published a full video in Copyblogger Academy about how you can subtly sell with your content. I split it up into 5 different categories, each more powerful than the one before it. Join us to watch that and a lot more. For now, here's one especially powerful type...
Results Hook + Value Body If you're trying to earn with content, the only way to reliably do it is by creating awareness for your offer and trust in your ability to deliver results. My advice to those who haven't delivered results to anyone yet is to work for free until you do. But I'll assume you've got a decent case study. In that case, the most powerful piece of content goes like this: {Result you drove written in a way that hooks people}. {Lead into the body that signals delivery of applicable value}. {That valuable body}. {Quick pitch for the service}. I'll pretend I do conversion rate optimization for this example: I raised my client's conversion rate from 1.1% to 1.9%. That'll be worth an extra $81,000 every month. Here are 3 simple changes I made for them: (So you can convert more customers too) {The changes}. {Pitch at the end}. That's a social media example, but you can do something similar on a blog too. For a selling post, it would be a case study that you can link to in other posts. For a post that gets found on Google, it might be a listicle of CRO tips with a mention of that result as the first line of the introduction paragraph. This flips the typical content creation model on its head. Now, instead of "deliver value and hope enough people go through your sales funnel to get some buyers," you're creating trust and awareness in every person that sees the content, while also delivering enough value to get seen. That's the best of both worlds. Put it in your content strategy. - Charles P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
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