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Copy Creator

    
  
  
  
    Hey, it's Charles.
  I've been talking about the concept below in Copyblogger Academy for weeks. But I want to give you a short summary here too. It's been driving insane results for me on social media this year. Here it is...
  
  My New Pre-Post Checklist
  Whenever I write a social media post, I ask myself if it will inspire one of the following actions from the consumers of my content:
    Saves - People do this when your content is applicably valuable. They think to themselves, "I should save this for later." That doesn't mean it communicates a generic tip or insight. It means it was truly useful. Again, enough so to save and revisit sometime in the future.
  Shares - People share posts when they're no emotion-creating that they want to associate themselves with that idea and spread that idea to others. Boring ideas don't do this. Somewhat emotional ideas don't either. They need to be hyper-emotional to work.
  Profile Clicks - When you reference yourself in an interesting way, people click on your profile, and that tells algorithms to show the post to more people. The best ways to do this are by sharing impressive results and stories for you and your customers.
  Dwell Time - This is a lesser one because it doesn't work on its own. With that said, it's a great addition to one of the ones above. For example, you can create a listicle of multiple pieces of applicable value, which is savable and leads to longer time spent on the post.
  Photo Clicks - This is another lesser one that needs to be combined with one of the first three, but it certainly helps. Photos with smaller text, like infographics, get photo clicks, which often leads to more reach. Personal photos can do this too.
  
  If your post isn't any of those, edit it until it is, or ditch it. If a piece of content doesn't meet that criteria, it's very likely going to go nowhere. If it has one or more of them, it has a much better chance.
  Combine this with more standard pre-post actions like improving your hook, and you'll start leveling up on social media quickly.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 6 courses, Q&A, and a lot more for just $149. That's less than most educators charge for 1 mediocre product.
  Coaching - We'll teach you how to be a high-earning Copy Creator instead of a struggling content creator. Prices start at $250 a month.
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My new pre-post checklist

My New Pre-Post Checklist

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