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The One-Sentence Result Creators often think that a post has to be either a full case study, or it has to be 100% non-selling value. There's a similar idea with cold outreach, where people think they need to lay out an entire case study in messages. The truth is that a one-sentence result mention is extremely powerful. My most profitable post of all time went like this: I got my ghostwriting client {result}. Here's how (so you can grow quickly too): {The how-to guide listicle}. That's not a case study. But just mentioning the result generated about a dozen leads for me, and the listicle got me enough engagement that the post had solid reach on it too. You can also do this in blog posts, and you can do it in cold outreach, where you might mention your best result, then ask a question. Like: I just got {company} {result}. Want me to send you {some kind of free value, like an audit}. A full case study here and there on social is good. It's also a great thing to have on your site. But the one-sentence version is useful too. Drive that great result, then use it over and over again. - Charles P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 6 courses, Q&A, and a lot more for just $99. That's less than most educators charge for 1 mediocre product.
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