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Are you publishing on a blog, social media, or both?

    
  
  
  
    Quick question for you:
  Are you publishing on a blog, social media, or both? 
  Tim and I are trying to give you the best info possible for your content and business goals. Please hit reply and let me know. We'd really appreciate it.
  
  4 Social Media Profile Tips
  Maybe "tips" isn't the right word. These are more like persuasive pillars that do a really good job of making people follow you and buy your offers. 
  They are:
    Clear Outcome - If you're in a problem-solving business, you need to tell people exactly what value you offer. Make your copywriting outcome-focused, and make it extremely clear.
  Proof - Prove that you can deliver that outcome reliably. You can do so with case studies and other results driven. If you don't have any, offer a small slice of your offer for free.
  Uniqueness - This isn't 100% required, but it's definitely useful. Separate from others in your market by having a unique philosophy, especially appealing offer, or specific audience.
  Call To Action - More people will take an action if you tell them to take that action. Make your funnel easy to enter, and tell people exactly how to enter it. This makes a surprisingly big difference.
  
  I sometimes use this hypothetical LinkedIn banner copy to show these:
  LinkedIn Ghostwriting That Gets You Leads, Not Likes
  Over 3,000 leads generated for B2B business owners. DM me or click below to get your first post written for free ↓
  The outcome is leads. The proof is in the result, and I offer a free slice of the offer too, which decreases my need for trust. The uniqueness comes from my philosophy (making sales instead of going viral), the specific audience (B2B instead of anyone), and free offer. The CTA is clear, and it gives people two options (DM or click below), which increases conversions.
  Look over your profiles.
  Ask yourself which of these you're missing, then add them without it feeling like you're overstuffing (this is easier on platforms that allow banner photos and harder on ones like Instagram that don't). It'll make a big difference.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 9 courses, Q&A, and a lot more for just $99. That's less than most educators charge for 1 mediocre product.
  Content Coaching - We'll teach you how to be an earning Copy Creator instead of a struggling content creator. Prices start at $300.
  Sponsor This Newsletter - These emails get seen by at least 30k marketers and entrepreneurs every week. Hit the link to apply.
  
  
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4 social media profile tips

4 Social Media Profile Tips

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