DIY with DWYOR

    
  
  
  
    Hey, it's Charles.
  I'm raising the price of Post Lab tomorrow. Right now, it's $184 for a lifetime membership. In about 30 hours, it'll be $284. Then it'll finish the year at $699. That's for a course, hooks, templates, weekly videos, and more.
  Hit that link to get in before prices go up.
  
  Ogilvy's 10 Rules Adapted
  You may have seen these 10 famous rules before:
  
  
  But some of them are a bit outdated. So I'm recreating them:
    Read Copywriting 101 from Copyblogger. 
  Write the way you talk. Naturally. If you don't speak well, try to write the way you think. If that's jumbled too, write like someone who writes well until you're also someone who writes well. 
  Use short words, short sentences, and short paragraphs. Most of the time. Have longer ones in your toolkit for when they're better.
  Avoid jargon in 99% of cases.
  Adjust your length to the topic you're writing about and the medium (social, blog, etc) you're writing on. Sometimes it's good to write a couple thousand words on a major topic. On social, it might be better to keep it super short. It all depends on the situation.
  You probably won't quote much, but if you do, get them right.
  Reading aloud one day later is great for editing. It's not as important for social media content, which often "expires" in a matter of hours. It's more important for text you'll use many times, like blog posts or website pages.
  If it's important, get a peer or an editor to take a look at it. Just make sure they have the right expertise (e.g. a person who edits for proper grammar might not be good for editing copywriting).
  Have one action you want your reader to take, and craft every word in your copy with the goal of getting them to take that action. If any word or section does do that, cut it out immediately.
  If you want to sell a service, don't rely on people making big purchases from a sales page. Start conversations with cold messages, and close sales with warm messages and calls. 
  
  Read those twice. You might find a profit-creating gem inside them.
  - Charles
  P.S. The value for money on Post Lab is kind of insane right now. Which is why prices are going up a ton soon. Scroll up to join before they do.
  
  Unsubscribe | 6029 Old Court Rd , Boca Raton, Florida 33432

DIY with DWYOR

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Ogilvy's 10 Rules Adapted

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