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Copy Creator

    
  
  
  
    Hey, it's Charles.
  I'm spending hours per day filming new courses for Copyblogger Academy. There was already a crazy amount of good info in there. Now there's going to be even more. I can't wait to show you everything we're doing.
  It'll be ready in 3 weeks. Stay tuned.
  
  Three Marketing Cheat Codes
  I originally made the title of this "how to sell as a beginner." Then I realized that these strategies work for everyone. I still remind myself of these often, even after 7+ years in the marketing game. Anyway, let's get into it.
  One of the hardest things about earning online is that you're competing against established people for the same clients and customers. It's natural to ask, "why would customers pick me over all those other providers?"
  I have a few answers that you can use:
    You're different. If I were starting out as a ghostwriter today, I would be the ghostwriter who delivers "leads, not likes." This would communicate that my philosophy is fundamentally different from most people who sell similar offers, which would attract clients.
  You're more specific. Again, if I were starting out as a ghostwriter, I would further explain that I only work with marketing agency owners. Nobody else. That would make me more appealing to that audience, who might not want to work with a generalist.
  You're willing to do more upfront. Finally, if I were just starting out, I would write the first post or two for free. This would show prospects that despite me not having a bunch of case studies, I'm still good at what I do. I may also temporarily offer reduced prices.
  
  If you're a beginner, follow all of those. Just make sure that the upfront work is limited. You don't want to do hours of work for free. Shot for 15 minutes.
  If you're established, follow everything except reducing prices.
  The rest would is the same. Uniqueness (through philosophy or specificity) makes you more appealing. Free value gets your foot in the door. Then, once you have a bunch of social proof, things will get shockingly easy.
  Start with the first two, then add the third.
  I guarantee you'll sell more.
  - Charles
  P.S. Whenever you're ready, Copyblogger can help you in 3 ways:
    Copyblogger Academy - 9 courses, Q&A, and a lot more for just $99. That's less than most educators charge for 1 mediocre product.
  Content Coaching - We'll teach you how to be an earning Copy Creator instead of a struggling content creator. Prices start at $300.
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3 marketing cheat codes

Three Marketing Cheat Codes

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