| Hey, Tim here. As always, our Friday newsletter explains 4 proven strategies and insights for marketers. If you get value from them, scroll to the bottom, join Copyblogger Academy, and take a look at the other offers down there too. Let's get into it...
1. I Sold My Agency Stodzy was my first big win as an entrepreneur. It's what made me the money to buy stakes in almost a dozen other companies, including Copyblogger. It was the main thing I worked on for over a decade of my life. But sometimes you can just feel when it's time to move on from something, even if it's named after you. I came to an agreement with my partners, and I'm fully out. Maybe I'll write about this more in future emails. 2. AI Writing Keys There are two keys to writing well with AI. The first is your prompt. You want to give the tool as many directions and pieces of valuable information as possible. Offer, audience, other background info, tone, etc. The second is polishing it yourself. Copy-pasting AI generation likely won't lead to results. Instead, add personality, stories, opinions, and more. Make it something only you could write, even if you didn't write most of it. 3. Funnel Stages Lots of content writers think that if they just deliver enough value and get enough clicks, they'll magically build a big business. That's not how it works. That just gets more people in the funnel. It doesn't automatically convert. Instead, you need to add offer mentions, trust builders, and differentiators to content to make it more persuasive, and you need to think about middle and bottom of funnel. That's how you do numbers with content. 4. Lesson From The Build One factor in me leaving Stodzy was my mind not being right. I was frustrated often. Not thinking straight. Losing control of my emotions. You can't just "grind" your way through stuff. You have to actually work on it. You are the engine that drives your success. If that engine is unhealthy, just like a car, you'll break down, and you'll have a lot of trouble getting to where you want to go. Take care of yourself, and you'll go a lot further. - Tim P.S. Whenever you're ready, Copyblogger can help you in 3 ways: - Copyblogger Academy - 9 courses, Q&A, and a lot more for just $99. That's less than most educators charge for 1 mediocre product.
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