When it comes to digital marketing, it seems all you hear about is data, analytics, and automation. The focus is all sales funnels and conversion optimization.
And it's true that these aspects are vital to better understanding and serving an audience. But there's an ingredient that's often missing.
Beyond the technology and the spreadsheets, there's something more at the core of effective content marketing. And that's creativity.
It's no secret we're partial to writers and other types of content creators around here. That's because it's the creators who provide the engine for traffic, funnels, and conversion in the first place.
We're not talking about any ol' content that just fills a web page. Instead, we need to create valuable messages that engage, inspire, and motivate our prospects to become who they want to be.
In other words, a healthy dose of creativity that transcends marketing and becomes something more. And that's why this month, we're celebrating creativity on Copyblogger.
We led into August with a series on making content more creative through metaphor. Tomorrow we'll close that out with an article on persuasive analogies, and then shift to other ways to enhance your creative output.
All month long you'll get brand-new content, combined with the best of the best from the archives, focused on the creative process. And all of that is leading to something special.
At the close of August, I'll be releasing some premium free content for you. It's the first long-form writing I've done for Copyblogger in many years, and I think you're going to get a lot out of it.
To be the first to receive this free report on the future of digital marketing and the content creators who will make it happen, just click this link.
Keep going-
Brian Clark
Founder and CEO, Copyblogger Media
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