| Hey, Tim here. As always, our Friday newsletter gives you 4 proven strategies, insights, and mindsets for content marketers. I guarantee one of them will give you a useful piece of info that you can apply and get value from. Keep reading to check them out...
Sponsored (Kind Of) This week's issue is brought to you by Copyblogger Academy. We're changing the marketing education game by offering 9 courses, masterclasses, expert Q&A, and ongoing education for just $99. That's less than most course sellers charge for 1 underwhelming product. Click that link to learn more and join 1,500+ members ☝️
1. Sales Exploder Today, we're going heavy on selling. So let's go over three things that explode your sales. First is results. That includes personal results, case studies, and testimonials. Certifications and other small trust builders fit into this category too, but they're much less powerful. These explode your sales because they make people trust your ability to deliver whatever outcome you're promising. When we market our Personal Brand Accelerator, we don't just mention benefits. We mention benefits, then show 50+ client success stories. 2. Another Sales Exploder Our second sales tool is stories. They're powerful for two reasons. First, they grab and keep attention better than typical copywriting. Second, if the story is about one of your clients or customers, it'll be extremely persuasive to potential clients and customers. A how-to guide might get you a lot of clicks and followers. A how-I guide on social media will get your fans and customers, and a how-to guide blog post with tons of personal experience injected will get you more newsletter subscribers. Learn how to tell a story. Do it often. 3. One More Sales Exploder Our last sales tool is uniqueness. People don't just want to buy something that reliably delivers the benefit they're looking for. They also want that thing to be somewhat unique. Whether they consciously think that or unconsciously respond better to it, it's true. You can make your offer actually unique (e.g. a vacuum with special technology for pet hair) or you can position it in a unique way (e.g. a regular vacuum marketed specifically to pet owners). Either way, try to be a bit different. It raises sales numbers a shocking amount. 4. Get Data My partner posted this on X this week: It's a great reminder that without action, you have nothing to build and improve on. Iteration is the name of the game. Once you make an attempt, even if it's awful, you have data to learn from and a first try to improve on. Go out there and make mistakes. Get data. Improve later. - Tim P.S. Whenever you're ready, Copyblogger can help you in 4 ways: - Copyblogger Academy - 9 full-length content marketing courses, Q&A, ongoing education, and a lot more.
- Content Coaching - We'll help you get seen and sell with social media and blogging. Prices start at just $350.
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