Where do great business ideas come from?
And how do you come up with ideas for content to grow an audience that powers that business idea?
For me, both come from the same place. It's the intersection of technology trends and the new human motivations that result from change.
We know that change is accelerating thanks to technology and other big seismic shifts. And while this can be unsettling, you should view it as a rich landscape of emerging opportunity.
The more things change, the more people need help … and that's where you step in.
There are a lot of people out there peddling business ideas so you can raise VC money and start the next "unicorn" company. Good luck with that, given that the vast majority fail even if you raise the money.
Truth is, most of the successful people you admire today started out as freelancers or some other client service role. And then they leveraged the business skills and insights from that starting point to build their own digital empires.
I call this the personal enterprise approach. If you take a look at my 20+ year entrepreneurial journey, it's exactly how I've built progressive wealth step-by-step by spotting those technology trends and the resulting human motivations and benefits.
When you adopt this mindset, content ideas are easy. That's because you're naturally leading people to success through uncertain times. And that's what thought leadership really is.
Interested in finding out more?
Cool, because I've created a brand new five-lesson email course that walks you through the personal enterprise approach to future-proofing your income and living the life you want.
Keep going-
Brian Clark
Founder
Copyblogger
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